As people who create and sell packaging it is important to not sell our products as being "Sustainable" Which Mr. Lemonick points out at the beginning of the article, "The word has devolved into a meaningless cliché, or it has real conceptual heft. “Green” (or, even worse, “going green”) falls squarely into the first category. But “sustainable,” which at first conjures up a similarly vague sense of environmental virtue, actually belongs in the second."
The point to be made as it relates to packaging is that no amount of packaging reduction is going to save the environment or the earth as long as the goal is to increase sales. Packaging, at best, along with cars and energy can only continue to be made more efficient to a degree and as he points out is not an easy concept to wrap a consumers head around.
2 comments:
Good to see you back blogging Barry. While I agree no packaging can be truly sustainable because it takes energy to make, transport and dispose (or hopefully recycle). However, there are many things companies can do in order for their packaging to have less environmental impact. That is what is important - minimizing the impact - having no impact is just not realistic.
Hi,
We ran across your website and i read it more interesting “Environmental Packaging”, thank you for the ideas you shared i learn a lot from it. We'll come back often.
Once again, thank you very much!
Regards,
Oceans Green
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