ShelfImpact puts on successful Package Design Workshop in Tarrytown, NY

I had a chance on Wednesday to attend one of ShelfImpacts! Package design workshop given by Jim George, Editor-in-Chief and Jim Chrzan, Publisher of ShelfImpact Magazine which is an e-mag and print supplement to Packaging World Magazine.I have to give them high marks for giving an informative and entertaining seminar. 

The "Jims"  traded places often while talking about US trends that affect packaging, consumer buying habits, creating value and talked about key emerging trends. The audience was engaged with a couple of fun quizzes and we broke into smaller groups and got to suggest packaging strategies for a wine company and got to evaluate packages from around the world.  The full program is here.

There was also a larger discussion of sustainability and how it relates to packaging.

TricorBraun, a full service design/engineering & global sourcing company was the local sponsor and their representative, Don Forbes spoke of & showed a short video about their capabilities. 

All-in-all this event was worth my time & the $425 cost and I would highly recommend catching one of their presentations, there are only two dates left, June 17 in Chicago and October 21st in Cinncinnati. here is a link directly to their workshop.